Email Marketing
Dynamic Email Marketing Program
Our program leverages the strengths of third-party partners to reach a large and varied audience of travel advisors and their consumers. Always keeping the advisor as the messenger, these programs engage your advisor partners and reach their best customer matches with your best offers.
This program delivers supplier promotions and messages via emails that include links back to detailed offers in the VacationPort system. Your travel promotions and information are targeted to consumers on behalf of their travel advisor or your promotions and messages can be sent directly to travel advisors.
You can choose the best parameters (both geographic and demographic) to segment, target and reach travel advisors' consumers. Because of the targeted options and the relationship between customer and advisor, open rates are well above industry average at about 20%.
Direct to Consumer Email Options
Direct to Advisor Emails