- PST
Lary Néron, Founder AirLab
Pricing Air Services Without the Awkwardness
Presented by:
Lary Néron, Founder AirLab
A practical session, hosted by Lary Néron, Airfare Expert, focused on how advisors think about pricing air, why task-based fees fall short, and how outcome-based pricing aligns better with client expectations. The goal is to help advisors feel grounded and confident when stating their price, without over-explaining or defending it.