Webinar
Structure, Strategy, Success: How to Work Smarter with Your Supplier Partners
Presented by:
Marie A. Smith, CTA, CTIE, Strategic Accounts Manager – Key Accounts, Classic Vacations
Strong supplier relationships are essential to a successful travel business, yet many advisors struggle with understanding how supplier organizations are structured and how to effectively engage the teams designed to support them.
In this educational session, Marie A. Smith, CTA, CTIE, draws on experience from both the agency and supplier sides of the industry to help advisors better understand the roles of Business Development Managers and Reservations teams.
Participants will learn how to approach supplier relationships more strategically, improve their qualification and request process, and align with supplier timelines and structures. The result is a more efficient workflow, stronger partnerships, and a clearer path to intentional business growth.